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The iBannerly blog
Ideas, explainers and practical advice on interactive advertising — why shoppable banners work, how to plan them, and what it takes to produce them well.
How iBannerly solves common display advertising problemsFrom one design to every size, from a product feed to finished banners, from scattered feedback to recorded approval — what iBannerly does and why.Read the article →- How publishers can improve ad engagement without hurting the readerPublishers need ads that perform without annoying readers. How richer, user-initiated formats can lift engagement while keeping pages fast and calm.
- How to plan a more engaging display campaignA practical checklist for marketers — from choosing the image and products to testing links — for display campaigns people actually interact with.
- The hidden cost of traditional banner productionWhy producing display banners takes longer than it should — sizes, versions, product updates and approvals — and how teams cut the repetitive work.
Hotspots, tooltips and clickable elements: why they workThe building blocks of a shoppable banner — hotspots, tooltips and clickable elements — and the design principles that make people use them.- Interactive vs. traditional banner advertisingStatic banners and interactive banners solve different problems. A practical comparison of what each does well, what each costs, and when to choose which.
What are interactive HTML5 banners?A plain-English introduction to interactive HTML5 banners — what makes them different from a static ad, what they can do, and where they run.
